Terms & conditions as well as cookie- & personal data policy
1. General information
The Desires brand and the web shop desires-fashion.com are owned and operated by Redefined Fashion A/S, which is the data controller for the concerning brand and webshop. Redefined Fashion is registered in Denmark at the following address:
Redefined Fashion A/S
VAT ID no. DK 20853549
Tel. +45 2835 4031
Read our Cookie- and personal data policy, which you will find underneath this section.
When you become a user or make a purchase on desires-fashion.com, you accept the following terms and conditions.
2. Placing an order
To make a purchase on desires-fashion.com, you must be at least 18 years old and have a valid payment card that we accept. If you are not 18 years old, you can still make a purchase, but you must be granted permission from a parent or a legal guardian.
Based on the above: If you are under the age of 18 and you make a purchase without permission from a parent or a legal guardian, Redefined Fashion disclaims all responsibility.
When you place an order at desires-fashion.com, you submit some basic information, including your name, billing address, delivery address, e-mail address and phone number. Redefined Fashion A/S stores your information in accordance with our Cookie- & personal data policy, as stated below in paragraph 10.
Immediately after submitting your order, you will receive an order confirmation email.
When we have accepted your order, you will receive an invoice on your e-mail, which constitutes a binding agreement between you and Desires | Redefined Fashion.
For your information: The order confirmation is not an invoice and the purchase is not final before you have received an invoice from us.
Please check your spam folder to ensure that our mail has not been filtered.
3. Prices & payment
When shopping at desires-fashion.com you will get information about the total price including delivery costs before you reach the final order confirmation.
All prices indicated on desires-fashion.com are inclusive Danish VAT, which is currently 25 %.
We reserve the right to change prices without notification due to increased costs or as a result of a general development in retail prices.
We accept the following payment solutions: MobilePay, Dankort, Visa-dankort, Visa, Visa Electron, Mastercard, Maestro.
We cannot view your credit card information, as all your account details are encrypted and transmitted through a secure payment method. We use Nets as our certified partner and QuickPay as our payment gateway.
Your card will be debited once we have shipped your order from our warehouse.
We primarily use GLS and Post Nord as couriers to ship your parcel.
In some countries you only have 1 of the following delivery options:
- Delivery to your private address
- Delivery to your workplace
- Pick up at a parcel shop near you
If you order before 12 o’ clock midday, we will by default ship your order the same day. However, extra delivery time may occur during busy periods.
Once your order has been shipped, you can expect to receive it within approx.:
We define working days as Monday to Friday, except for holidays. During sales, the delivery time may be longer.
On your invoice, there is a track and trace number that you can use to track your package with. You can view the status at www.gls-group.eu.
We only show products that are in stock. Should we for some reason not be able to deliver your order or should your order be delayed for other reasons, we will let you know as soon as possible.
4.1 Shipping costs for Denmark
Shipping to delivery addresses in Denmark is free, excluding certain delivery options
4.2 International shipping costs
Shipping costs to all other countries are free above purchases of €75. They are otherwise calculated individually and will be calculated BEFORE your final order confirmation.
4.3 Notice: regarding shipping to Norway
Desires | Redefined Fashion holds all costs associated with customs clearance of goods shipped to Norway. Thus, no additional costs will occur other than shipping costs.
4.4 Notice: regarding shipping to the UK
Due to the UK's withdrawal from the EU, we are unfortunately no longer able to ship goods to the UK.
4.5 Notice: regarding shipping to Greenland and the Faroe Islands
Unfortunately, we are no longer able to ship goods to Greenland and the Faroe Islands.
4.6 Notice: regarding shipping to Switzerland.
Unfortunately, we are no longer able to ship goods to Switzerland.
To return an item, you must return it within 30 days of receiving the product. If the deadline, however, is a public holiday, a Saturday or a Sunday, the new date will be the following working day. We offer extended returns on Christmas presents, which can be returned until the 31st of January the following year.
The item must be returned in original packaging, in the same condition as upon receipt and the hang tag must not be cut off. The item must not be characterized by being used, other than to determine whether size and fit are as expected. Any fragrance traces from perfume, makeup smear etc. will cause a significant deterioration in the value of the goods upon return, which will be deducted the amount refunded.
Refusal to receive a package upon arrival is not qualified as a rightfully return and we reserve the right to charge you an amount, to cover any additional costs that we may have incurred, regarding your withdrawal.
When you return your package to us, you must fill out and include the return form that came with your package. If you need a new return form, you can click here and download a new return form.
Return your package to:
Desires | Redefined Fashion
B2C stock, Nygade 109A
Please note that once you have returned your parcel, it may take up to 14 days for us to process your return and refund the amount corresponding to your order. Remember to get a receipt for handing in the return package.
Note that no items can be exchanged to other products. However, all items may be returned with a refund. Any exchange must happen by placing a new order after returning.
5.2 Return costs
When returning an item internationally, the return costs are borne by the customer themselves. Choose a shipping company that ships to Denmark - we recommend GLS. Remember to save the receipt/tracking number you receive by the shipping company.
6. Your rights as a customer
According to Danish law, you are covered by a legal two-year manufacturing guarantee.
If you wish to make a complaint, you must do so within a reasonable time frame and at least within two months from noticing the flaw.
If your complaint regards a defect in a product, we advise you to contact us at firstname.lastname@example.org as soon as you have found the defect, to shorten the processing time for your claim.
If we assess the claim to be justified, we will refund any cost you may incur when returning the item.
If we do not assess the claim to be justified, the shipping costs are at your own expense.
The responsibility for the package lies with you until we have received the item. We therefore recommend sending the item safely, as well as getting a receipt for the shipment and saving it. If possible: we recommend getting a track-and-trace number.
When you send your package back to us, you must fill out and include the return note that came with your package. If you need a new return form, you can click here and download a new return form.
7. Information on complaint possibilities
A complaint about a product or service purchased from us can be submitted to the Danish Competition and Consumer Authority's Center for Complaint Resolution, Carl Jacobsens Vej 35, 2500 Valby. You can complain to the Center for Complaint Resolution via www.forbrug.dk
The European Commission's online complaints portal can also be used to lodge a complaint. This is particularly relevant if you are a consumer residing in another EU country. Complaints are submitted here - http://ec.europa.eu/odr When submitting a complaint, you must state our e-mail address: email@example.com.
8. Disclaimer of liability
Desires | Redefined Fashion A/S does not make any warranties regarding the accuracy of the information on the website and has no liability if products are sold out. With that said, we do, naturally, attempt to keep the content and material on the website correct, up to date and in compliance with respective laws. If you find any information to be incorrect, you are always welcome to contact us.
Furthermore, we reserve the right to change the content on the website at any time and we are not responsible for notifying you. As such, we suggest you revise our terms and conditions when you use our site.
Desires | Redefined Fashion A/S is also not liable for any loss or damage in connection with the use of the website.
9. Copyright and links to third party websites
All elements on the website are protected by copyright and are property of Redefined Fashion A/S. Therefore, any elements may only be used with explicit permission from Redefined Fashion A/S.
If we link to a third-party website, Desires | Redefined Fashion A/S cannot make any guarantees nor can they be held liable for the content posted on the third-party website.
We merely provide the links for your utility, but if you choose to visit a third-party website, it is at your own risk.
Cookie- & Personal data policy
We process your personal data in accordance with the General Data Protection Regulation (GDPR) and national data legislation. Below you can read a short description of how we collect data, what data we collect and why as well as how we protect and store your data.
This Cookie and Personal Data Policy is subject to change without notice, in the event of any changes to the way we process your data. The latest version will always be available here on our website.
10. How do we collect information about you?
In addition to the data, you knowingly enter on desires-fashion.com in connection with normal use, Desires | Redefined Fashion A/S reserves the right to receive, process and store data about you in connection with your behaviour on the site. This data can come from:
- Cookies - small files, containing various personal data, stored on your device.
- Web beacons - underlying code that collects and sends personal data about your customer journey on desires-fashion.com to third parties for use in e.g., personalized marketing. Third parties may include providers such as Facebook, Google and Klaviyo.
- Other storage technologies - including methods such as server-based storage that provides aggregated data about your customer journey on the site.
Additionally, we also collect data about you when you complete one of our popular style tests or participate in various competitions or games offered by our partner and third-party software provider LeadFamly.
11. What information do we collect about you?
Some data is collected to be able to process and ship your order. Other data is collected so we may provide the best customer service and create exceptional user experiences. This section gives you an overview of what data we collect and what we use it for.
11.1 Order processing
When you make a purchase on desires-fashion.comwe collect the following information:
- First and last name
- Address, zip code, city, and country
- E-mail and phone number
- Order history
This information is used to process your order, provide customer service, process return and refunds, as well as to satisfy any legal requirements such as from accounting obligations and consumer legislation. Your personal data will only be processed if there is a specific purpose for this.
When you make a purchase on desires-fashion.com, it is possible to create an account, but it is not required to complete an order.
If you want to register and create an account, your email address will be used as your username. You choose your password yourself. We have no knowledge of your personal password.
If you forget your password, you can request a new one and you will receive an automatically generated password at the e-mail address you have registered with us. It is then possible to change the password to one of your own preference.
Should you become aware of unauthorized use of your account with Desires | Redefined Fashion A/S, we would like information about this as soon as the unwanted use is discovered.
If you wish, you can always request to be informed of the information we have about you. If you have questions or comments about our personal data policy, you can send us an e-mail at any time.
Please note that you are always free to change or delete account information or send us an e-mail if you need help.
11.3 Customer service and enhanced user experience
On desires-fashion.comwe also collect data about your behaviour on the site, e.g., what categories, brands, and products you have seen. This is to improve your user experience and to customize the communication of relevant products and offers specifically for you, if you wish. An example of this data collection is products that you have added to the basked but where the purchase has not been completed. This can trigger an email reminder about products in the shopping cart.
If you do not want to receive customized emails regarding uncompleted orders, you can unsubscribe from this service again via a direct link at the bottom of the email.
11.4 Subscription to newsletter
If you subscribe to the Desires newsletter, you consent to receive customized online marketing based on e.g., collected data, cf. section 11.3, as well as information about the latest product news, exclusive offer, trend guides, styling inspiration and other adapted online marketing about products within our range.
You can expect to receive such emails, 1-2 times a week. You can always unsubscribe through a direct link at the bottom of every newsletter.
You will in some cases be given the opportunity to state your birthdate, thereby entering our birthday-campaign where you will be offered a special surprise in relation with your birthday.
12. How is this information protected?
We respect your private information and take our responsibility very seriously. Therefore, we only use recognized and approved third-party providers that meet European GDPR rules and requirements for handling data- collection and protection. These providers are listed under the relevant sections of this writing.
13. How long is data stored?
In accordance with current applicable accounting rules, we are required to store your billing information for a period of five years from your most recent order.
If you wish, you can easily delete cookies from your computer or mobile device. Please note, however, that if you choose to disable cookies, you will not be able to use, and have access to, all the content on our website.
14.1 Which cookies are used on desires-fashion.com?
We use third-party cookies from providers such as Google, which means that when you visit desires-fashion.com a cookie is placed in your browser on your device. This cookie is categorized as a “performance-cookie”.
14.2 What can you do if you do not wish to accept cookies?
The web browser you use has settings that allow you to control how websites are browsed, including how you manage your cookies. For instructions on how to manage or delete cookies, look under the "help" tab in your web browser.
You can choose to deactivate cookies or receive a notification every time a new cookie is sent to your computer, tablet or mobile device.
Please note, however, that if you choose to disable cookies, some features will not be available.