Cookie & Privacy Policy

At Desires Fashion we value your rights very highly, in accordance with applicable laws. That is why this cookie & personal data policy is intended to give you an overview of how Desires collects, protects, uses and stores your personal information. The personal data policy is subject to change without notice, but the latest version will always be available on our website.

1. Data controller and their contact information is operated and owned by:

Redefined Fashion A/S

Nygade 111, 7430 Ikast, Danmark

CVR: 20 85 35 49

Tlf.: +45 2835 4031


In this privacy policy, Desires Fashion, and in addition the website, must be perceived as a brand controlled by Redefined Fashion A/S. Notice that throughout this page "Desires" and "Desires Fashion" should be treated synonymously.

2. What information does the Desires website collect about you?

Desires may collect, process and store personal data about you regarding your use of the website. Below are examples of this data:

  • First and last name
  • Postal code, city and address
  • Email
  • Phone number
  • Other information you provide when creating a user account
  • Your order history
  • IP address
  • Information about your use of the website
  • Interests, including which products and services you have shown interest in

In connection with purchases on the website, you provide your card information. Desires does not store this information itself but uses business partners such as QuickPay ApS to make payments. The payment information is therefore stored and processed by the payment service provider.

2.2 How is the above information about you collected?

In addition to the data, you knowingly enter on Desires in connection with normal use, Desires reserves the right to receive, process and store data about you in connection with your behavior on the site. This data can come from:

  • Cookies - small files, containing various personal data, stored on your device.
  • Web beacons - underlying code that collects and sends personal data about you from Desires and other sites to third parties for use in e.g., personalized marketing. Third parties may include providers such as Facebook and Google.
  • Other storage technologies - including methods such as server-based storage that provides aggregated data about your customer journey on the site.


2.3 How is this information protected by Desires?

We respect your private information and take it very seriously. That is why we make an effort to secure your information through various measures - including storing it in secure networks.

We are unable to see your credit card information as all data is encrypted and the transactions are carried out by certified partners.


2.4 How long is information stored by Desires?

In accordance with current applicable accounting rules, we are required to store your billing information for a period of five years from your most recent order. The same period applies to all other customer data.


3 How is the information Desires collects about you used?

The information you share with us is processed in confidence. However, we reserve the right to share your personal information with relevant third parties. Including tools for analysis and collection of personal data. These can include tools from providers like Google, Facebook, Klaviyo, etc. In addition, marketing data is also shared with trusted agencies.

To deliver your package, necessary details are passed on to our delivery partner. Including your first and last name, postcode, city, address, e-mail and telephone number.


3.1 What will Desires use my e-mail and telephone number for?

We use your e-mail to send you a confirmation of your order, and if you are subscribed to our newsletter, you will receive this at the e-mail address you have provided. In addition, your email may be shared with third-party providers for higher marketing optimization.

If you have chosen to pick up your goods at one of GLS' parcel shops, GLS will send you an e-mail and text message when your goods have arrived.


4 Cookies

We use cookies on If you use our website, you have permitted the placement of cookies on your device. Some cookies are used to make the user experience as good as possible, others to improve your experience on the site as well as in the segmentation of online marketing.

If you wish, you can easily delete cookies from your computer or mobile device. Please note, however, that if you choose to disable cookies, you will not be able to use, and have access to, all the content on our website.


4.1. What cookies does Desires use?

We use third-party cookies from providers such as Google, which means that when you visit a cookie is placed in your browser on your device. These cookies are used for everything from improvements to the website itself to optimizations in marketing campaigns.

We also use “strictly necessary cookies” – these make it possible to move around the website and use its options such as e-invoicing as well as the ability to view the basket. Without these cookies, some services – such as those mentioned above, cannot be used.


4.2 What can you do if you do not wish to accept cookies?

The web browser you use has settings that allow you to control how websites are browsed, including how you manage your cookies. For instructions on how to manage or delete cookies, look under the "help" tab in your web browser.

You can choose to deactivate cookies or receive a notification every time a new cookie is sent to your computer, tablet or mobile device.

Please note, however, that if you choose to disable cookies, some features will not be available


5. Account

If you want to make a purchase on, it is possible to create an account, but it is not required to complete an order.

If you want to register and create an account, your email address will be used as your username. You choose your password yourself. We have no knowledge of your personal password.

If you forget your password, you can request a new one and you will receive an automatically generated password at the e-mail address you have registered with us. It is then possible to change the password to one of your own preference.

Should you become aware of unauthorized use of your account with Desires, we would like information about this as soon as the unwanted use is discovered.

If you wish, you can always request to be informed of the information we have about you. If you have questions or comments about our personal data policy, you can send us an e-mail at any time.

Please note that you are always free to change or delete account information or send us an e-mail if you need help.


6. Info on social media fan pages

Desires has created profiles on various social media, including platforms like Facebook and Instagram. On these pages, content is published and shared regularly in accordance with the guidelines of the media in question. With any interaction with these pages, such as "likes" or other similar reactions, comments, visits, etc., data is stored and processed in order to carry out improvements to content and marketing etc. This means that administrators of the above pages have access to general statistics about the interests and demographic characteristics of the fan page audience. (eg age, sex, region, etc.) When using social networks, the nature, scope, and purpose of the data processing is determined by the providers of that network.